Your website is your most valuable sales and marketing tool. It’s the nerve center of your inbound marketing plan, and it’s the first thing your prospects want to look at before making a purchase or even speaking with a live person.

Business websites are improving in general now that more organizations recognize the significance of inbound marketing. They’re speedier, more streamlined, mobile-friendly, and more likely to be helpful. This is excellent for the consumer, but it makes a marketer’s work much more difficult.

In this environment, we’re all obliged to raise our game if we want to compete, which leads us to the inevitable project that all modern businesses will confront at some point: a website redesign.

The cost of a website makeover can range from a few hundred dollars for a do-it-yourself project to millions of dollars for a sophisticated, custom-built site.

We’ve decided to answer that issue once and for all because many businesses have no idea how much they should pay for a website makeover or what they should expect for their money.


Why have web design costs risen?

The cost of a website redesign is mainly determined by supply and demand, just like everything else. Businesses didn’t realize how valuable a website was while the internet was still relatively new; thus, they weren’t willing to pay a premium price.

A website is now one of the first things a company thinks about while preparing to start. Many entrepreneurs narrow down their potential business names based on available domains and how the URL would seem.

Increased demand, of course, isn’t the only cause.


Why is it so difficult to calculate the cost of website development?

The actual financial amount is a source of concern for business owners, and it is one of the most often asked inquiries we receive from them. You might be able to discover some ballpark estimates on the internet, but the split-second findings will hardly provide you with a reasonable pricing estimate. The cost of a website is complex, and there is no straightforward answer. Why? Let’s use an example.

Imagine you’re building your dream home, and you’re wondering, “How much does it cost to build a house?” The price will vary depending on the house type, neighborhood, layout, total floor area, number of rooms, outdoor space, interior and exterior finish, and other criteria. The same may be said for web design.

So, what will website development cost in 2021? A variety of criteria will determine the answer.

But don’t worry; we’ve made estimating the cost of establishing a website simple. This article will go over the numerous components that you’ll need to get an accurate estimate.

Let’s look at some baseline facts that estimate the typical website development cost in the United States before we get started.


Websites must now be more sophisticated

Web designers’ techniques have evolved throughout time, and they now have access to far superior tools. On the one hand, creating a decent-looking website with tools like Squarespace and WIX is easier than ever. Building a genuinely first-class, strategic website, on the other hand, necessitates more effort.

The digital landscape is changing at a breakneck pace, even faster than in the first decade of the internet. Even while web designers have been preaching the significance of mobile-friendly websites since approximately 2009, it wasn’t until 2015 that Google revealed that their search algorithms would give preference to them.

They realized that not only did businesses need to provide a better user experience, but that Google would eventually increase the bar as mobile buyer behavior grew. The portable design was more difficult back then than it is now, and it was far easier (and cheaper) for designers (and their clients) to avoid it.

Google will punish you if your website does not incorporate mobile SEO in today’s world.

Users may now contact your firm via live chat, self-selection tools to show them the proper services and solutions to solve their problems, and even calculators to show how much they can save/grow/transform (insert your word here) when working with your team.

Not only has the functionality of a website changed, but the standards for having a well-optimized website have also evolved. It’s more critical than ever to prioritize page speed, accessibility, and user experience.

These aspects can influence the price of your website redesign, but one of the most important is the procedure or approach used to complete it.

We’ll see three of the various modern approaches in this article: constructing your website with an internet tool, hiring a freelancer, and employing an agency.


The cost of redesigning your website

Using a template to build or redesign a website is usually the most cost-effective solution. It can cost anywhere from a few hundred dollars to $3,000 or more, but the actual “cost” is the amount of time and effort necessary.

In general, the less money you spend, the more time and hassle you’ll have to deal with to make the site exactly how you want it — and it won’t be precisely how you want it if you don’t know how to code.

New businesses with minimal resources and no web developer must typically start small. ThemeForest has a large selection of inexpensive website themes (particularly for WordPress) that range from $30 to $100.

The level of customization you can obtain, how easy it is to update the theme, and the out-of-the-box templates offered vary greatly across those themes’ functionality, performance, and ease of use. Once you’ve found an article that fulfills your requirements, check to see whether it has a lot of positive feedback, a solid track record, and the ability to make changes without any technical knowledge.

A website builder like Elementor, simply an upgraded back-end editor for your website that you install on WordPress, is another popular alternative.

This gives you a range of modules and widgets to choose from, each with its unique formatting and styling options, allowing you to easily create content and change the visual characteristics of your theme.

After you’ve installed the framework, you’ll be able to choose a theme that matches your desired design.

Their framework is a significant improvement over the market’s typical, low-cost themes. They look fantastic, are mobile-friendly, search engine optimized, and simple to use. Please take a look at their themes here; you’ll recognize many of them because many websites use them.

Elementor is free to use, but the Pro version costs $49 a year for one site and includes more robust widgets, templates, support, and other features.

There is, however, a superior choice if you want greater marketing possibilities and integration.

The HubSpot CMS Hub, which costs $300 per month, is a good option. You can choose from a variety of configurable themes or create your own with their drag-and-drop builder. CMS Hub also comes with everything you need, from SEO to content management, so that you won’t need any add-ons.

We use CMS Hub for our website and enjoy it.


The price of engaging a freelancer to redesign your website

Hiring a freelance website designer is the next step after constructing your website. Freelancers come in a variety of skill levels and charge accordingly. You can find a freelancer for anywhere between $2,000 and $5,000 for a simple website and upwards of $10,000 to $20,000+ for a more extensive website with a range of template designs, unique features, and a more professional appearance than you might be able to produce on your own, depending on your ambitions.

They will differ even more based on your freelancer’s experience and the specifics of your assignment.

For example, suppose a freelancer is exceptionally talented and can create a custom self-selection tool, such as a product configurator, or you choose to work with them on a branding exercise. In that case, your fees may be much higher.

When working with a freelancer, you can anticipate an attractive and functional design with no apparent defects. They’ll most likely take your ideas and create a few mock-ups for you to consider, then expand on the one you like most.

In most cases, the freelance designer is primarily concerned with delivering the aesthetic appeal you describe while also offering features to improve the user experience.

However, one disadvantage is that freelancers are more hit-or-miss. Suppose they are handling everything individually or juggling numerous projects. In that case, the project may take longer, and they may not provide much insight outside of design and development experience.

At the end of the day, if you’re not in the mood to do it yourself, you’ll most likely be able to locate a freelancer who fits your budget; keep in mind that the price will vary depending on the size and complexity of your job.


The cost of hiring an agency to rebuild your website

The other alternative is to hire an agency to handle your website redesign, which provides you with access to a team of seasoned experts who are likely familiar with goals similar to yours and have designed websites around them. A website makeover from an agency, on the other hand, will cost the most.

A simple website redesign can cost anywhere between $15,000 and $30,000, depending on the site’s size, whereas websites with a huge page count, specialized features, and more unique needs might cost anywhere between $40,000 and $75,000+.

Working with an agency extends much beyond cosmetic design, which may appear silly compared to the other possibilities. Content, user experience, conversion rate optimization, and everything else that makes your website a valuable asset to your organization and helps you reach your goals are all given equal attention by agencies.

The amount of strategy that goes into establishing a powerful and effective lead-generating machine for your business sets an agency different from other freelance web designers.

A typical firm will collaborate with you to map your sitemap architecture to understand the structure of your website and how users will navigate through it to reach their objectives. They’ll also look at your previous statistics to determine what will work best for your users to minimize friction from the user’s path.

You’ll get access to a group of specialists with years of experience in design, development, strategy, content, testing, and other areas rather than a single, limited resource.

If you have the financial means to hire an agency, it’s worth your time to speak with a few to learn about your possibilities.


The growth-driven design ensures continuous improvement

While the debut of your website design or redesign is cause for celebration, it doesn’t imply you should start working on new projects until you redesign it again in three years.

Another incentive to think about working with an agency is the team of professionals you’ll have access to – growth-driven design. Growth-driven design is a website redesign method that uses user data to improve the user journey and help you build a more robust website month after month.

Your website, like a plant, requires water, light, care, and attention to grow strong and prosper. It must be checked, updated, and regularly recalibrated to reflect changes in your business and satisfy the changing needs of your buyer.

“This seems pricey,” I know you’re thinking, and indeed, there is an investment to be made to develop your website consistently.

Depending on how aggressive your goals are and how much effort you’re ready to put into research and updates, you can expect to pay an agency $5,000 to $10,000 per month for growth-driven design.

Each quarter, you’ll collaborate with the agency team to identify the most critical areas for improvement on your site based on user data, devise test and experiment strategies to enhance outcomes, and put those strategies into action through design, copy, and UX adjustments, among other things.


What role does content have at the price of a website redesign?

One of the several essential aspects of your website overhaul is content.

It’s what brings your website to the top of the search engines, motivates your users to take action, and establishes your organization as a thought leader and expert that customers can rely on.

At its most basic level, your website exists to engage with your prospects and persuade them to acquire what you have to offer. Unless you’re selling a design service, no one will be convinced to buy based just on your design – it’s the content that gives your value proposition. It’s also one of the more time-consuming parts of the redesign process.

To deal with it, we advocate employing a content-first strategy, in which you create your website around your content rather than building it first and then filling in the range.

In a world where most firms want their website redone right now, a more practical strategy is to concentrate on the 20% of your website that provides 80% of the value to your users, then updates the remainder after the relaunch.

A great design is crucial because it aids in delivering your message and improves the user experience – but without the content, the plan is meaningless.


If you’re developing your website, you’ll need content

If you’re conducting your website redesign, start by sketching out all of the pages you want to include and then write the content for each page. When you’re comparing website themes, you’ll be able to choose one that best fits your content approach.


When working with freelancers and agencies, be creative

Many freelance web designers will have a copywriter with whom they cooperate or will be willing to work with a copywriter you hire yourself. In either case, you’ll want to make sure both people are on the same page because the procedure necessitates some back-and-forth communication.

Agencies will support your content creation in a variety of ways. Having an in-house content writer to develop material for you or utilizing an outsourced network of writers are all options.

Writing copy for a large website is a significant task — it’s essentially writing the book on your company, and it should be treated as such.

That’s why, rather than tackling all material at once, focusing on the most crucial pages for your redesign and then upgrading the rest over time might be advantageous.

The cost of content varies considerably based on the size of your site, the amount of content you need, and the level of experience required (as well as whether you’re doing it yourself or hiring someone else). For the perfect content for your website, you may expect to pay anything from a few hundred dollars to thousands of dollars.


Putting the cost of your website in the context

Imagine you’ve just hired a new salesperson that works 24 hours a day, seven days a week, pushing your company to prospects flawlessly. With the correct tools, this salesperson will continue to progress with little to no monitoring or involvement from you.

When a prospect calls at midnight and needs information about your company, your star employee is there with a huge smile and all the information the prospect needs.

Now imagine that this new salesperson does not want to work on commission, does not want a salary, and is uninterested in any of your company’s benefits. All they wish for is a $40,000 upfront charge and a few thousand dollars every month to keep their abilities sharp.

Is that something you’d be willing to pay for?

It would, of course. Your company website is this ideal salesperson — or, at the very least, a fantastic company website.

Your website is the essence of your inbound marketing plan, so inbound marketing is today’s most popular kind of marketing.

Everything else is centered on attracting more people to it to perform its magic on them.

No one alive can do what a fantastic website can for your business, but it’s one of the first places where many companies cut corners.

Where else can you get the incredible ROI that a robust, well-designed website offers? Humans will always play an invaluable role in business, and exceptional employees deserve the high salaries they command, but where else can you get the incredible ROI that a robust, well-designed website offers?

Your website is the most intelligent and cost-effective salesperson you’ll ever employ. Give it the respect it deserves.